How to Increase the Social Media Conversion Rate for your Small Business
Haven’t we all felt the pain of a prospect walking away from your store without making a purchase?
This commonly happens with online conversion strategies too, when there is no structured effort for engagement. You have the option of reaching out to thousands of potential customers and a poor conversion rate means you are losing out on most of them. Even after you introduce the right products and good deals, sometimes you may not get the conversion as you planned. This is where the importance of social media marketing strategies come in.
As a small business owner, you may be an expert at conducting your business and know about your products like the back of your hand. However, you may need some help with marketing to reach your products to the intended customers.
A social media marketing agency can help you with that. The work of a social media marketing agency is to create social media profiles of your business on various platforms, research about your customers and your business, create posts, advertisements and help to maximize your exposure.
YellowFin Digital is one of the best social media marketing agencies that has specialized marketing strategies for small businesses. Many businesses have been greatly benefitted from their services and you can also leverage them for your next online marketing campaign.
Here are some of the top ideas we implement to increase your social media conversions.
Increasing Conversions for Small Businesses Through Social Media Strategies
- Omni-Channel Exposure
Your customers are present across various social media platforms and it is vital to be where your potential customers are. There are a few top social media channels on which your presence is a must like Instagram, Yelp, Facebook and Pinterest. As a social media marketing agency, we will help in setting up your profiles across these channels and actively participate and engage with customers.
- Hear Back from Customers
The best part about social media is that it is not a one-way road. As much as you love to tell your customers about products from your small business, it is essential to hear back from them too.
A whopping 53% of people engage with a brand after they follow them on social,according to Sprout Social Index Survey conducted in 2019. 78% of people visit the brand’s physical store and 67% increase their spending with the brand too. With such high figures, the interactions with the followers also play a major role in leading people to your small business.
- Include Social Media in All of Your Marketing Efforts
Be it for advertising your offers during the Halloween period, a surprise discount on your products, or introducing a brand new trendy product, you require the help of marketing to let the people know about it. In every such marketing effort, include social media marketing too. It will help to amplify your exposure and keep your new offers and products in the minds of customers through retargeted marketing.
- Increase Credibility with User-Generated Content (UGC)
Feedback is vital for any business, especially for a small business. Encourage your users to mention the reviews of your products with the @. Or, you can also introduce a special hashtag for some of your top products. The User-Generated Content can serve as a turning point for many leads and build the authenticity and reliability of your store.
Hire a good social media marketing agency like YellowFin Digital to take charge of your social media marketing efforts and increase your conversions through folds!
